PRINT,
MY FOREVER LOVE
You never forget your first love. The printed page, or poster will be ever dear. One shot and maybe a few words to capture your audience.
Out of the hundreds of Ads, Posters, Displays, Packaging and Guerrilla, these embody the story telling process I've been able to craft over the years.
LIGHTS, CAMERA, ACTION
Video and Radio have played an important role in my storytelling. Some have more backstories than others, that I can only tell over coffee.
My stuff works. You run it and you can take it to the bank. If you forget why you are doing this, then you're doing your clients a disservice.
A HUGE STORY WITH BIGGER RESULTS
The client segmented their products into around 50 that had proprietary features built in. These are just 3 of many produced that introduced those features to an audience who wanted clothes that worked.
ONE MORE
GLASS OF MILK
That's all we needed to stem the tide and increase milk consumption. A full series was done in a new inventive way that wasn't a "Good for You' message. Fun, light and entertaining these worked so well that the song became a crowd staple during Calgary Flames games. This spot also won several industry awards including a Marketing Gold.
READ THE DAMN SCROLL BAR
This only played for 2 days before being pulled. It made the news and infuriated groups of the politically correct. The pressure was enormous for our client to take it off the air. Little did they know that while the heat was on, sales of this Lottery ticket went through the roof to the tune of $9 million in the span of 72 hours.
THE RADIO MIX
Everything you need for the Outdoor Dad on Father's Day.
How do you sell impressive colour quality on Radio. Imagine if...
This went on to win awards, locally and internationally.
Have we got your attention?
Some of the local BMW radio spots that were part of a larger print and outdoor campaign.
Having some fun with a new promotion.
When it's bigger than a sale.
Most if not all this radio was accompanied by print and/or outdoor to fill out the campaign requirements.