A BRAND NEW POLITICAL PARTY HOPING TO GET SOME VOTES
THEY WON A
HUGE MINORITY
Rarely does one get a chance to work on a National Political Campaign.
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Politics aside, understand that this was a great opportunity to do something other than the 'I hate you sandbox' advertising at the time.
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We created a new Party from scratch, and successfully helped put them in the house as the official opposition. I'd like to think of that accomplishment, rather than condemn me for the party I worked for.
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It was a great ride along when shooting in the offices of Parliment, and not too many folks can say that.
There were many things on the table but far too many to advertise. To make things easier we provided ideas in the form of billboards.
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This turned the room around and helped them focus ongoing messages.
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This is something I still try to do today. If a direction or strategy is unclear then sometimes doing minimal ideas helps get clarity.
