The animation was done inhouse using 3D mapping/animation technology that allowed for a much cleaner process than exploding a bag.
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Although I really want to explode a bag.
KNOW YOUR TARGET
AND SPEAK WITH THEM NOT AT THEM
If you really want to attract your target, then talk to them where they are and in a language they understand.
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I had just finished hours and days of focus group testing on various products and their respective advertising. The only good thing that came out of it was that TACOTIME could readily own, 'Where Hungry Eats.' Thank you, I'm a freak'n genius.
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Weeks later TacoTime Canada wanted to run a Co-op promotion with Doritos, Taco-in-a-bag.
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Traditionally TacoTime ran a billboard and maybe an instore poster. This time around we added shelters and a full compliment of Google Online Ads, Facebook and Instagram. This was to be our way into the 18 to 24 year old appetites.
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GET MESSED UP was our tame version but it resonated so well that for every dollar spent in promotion they recieved five back in return.
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It was also the first full digital and legacy media campaign I had done with them.