LAWN CARE MAINTENANCE IN THE USA IS BIG BUSINESS. YOU NEED A BIG IDEA TO COMPETE

BOBCAT lawn mowers were mostly made up of commercial grade machines. In the US they faced stiff competition from other well known and well branded manufacturers like JOHN DEERE.

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Our job was to set them apart and put them on the shopping list for Commercial Landscapers and Acreage Owners.

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They needed to tell their story, great machines that are easy to use, easy to maintain, and in a variety of riding mowers suited for large and medium projects. But saying it like that is pretty boring. So we wanted to establish a powerful presence, much like the tenacious Bobcat they were named after.

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'Because Grass Never Sleeps' was more about the fact that you are always having to work hard at lawn care. It just never stops. Once you are done, that grass intends to grow as soon as you leave. If that is the case then you need machines that can handle that endless loop of maintenance.

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We wrote the perfect MANIFESTO, created Dealer materials and displays, made some impactful outdoor boards and redid the corporate website. It was a large scale job that had us traveling to Philadelphia and back again.

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